Services:
☆ Usability Consultation
☆ Content Strategy
☆ Information Architecture
Usability Consultation
Identify elements that may be preventing site visitors from accomplishing their goals — and your business from accomplishing its goals. In our initial session we will review the role your current website plays in your organization to identify areas you may currently be falling short of engaging your audience. We’ll use this information to carry out user experience research using Heuristic Analysis & User Testing which will determine visitor goals, needs, and pain points though a variety of lenses. In our second meeting we will review the Usability Audit. This report will make recommendations for significant site improvements that can help ensure your business objectives are mapped to online feature sets effectively (balancing business goals, functional specifications and site usability). As part of any healthy web strategy, we recommend going through Usability Testing at least once a year, but it is particularly important to complete a user test prior to site redesign to identify barriers to goal conversion and findability.
Usability Consultation deliverables include a Usability Audit Report containing:
☆ Audience Personas
☆ User Testing Report
☆ Metrics Analysis (using Google Analytics)
☆ Usability Improvement Recommendations
☆ Accessibility Enhancement Recommendations
☆ Best Practices for Search Engine Optimization
Content Strategy
Over time, much of a site’s content becomes stale, redundant and out of date. We often write what we want to say, not what is most helpful for our visitors. Sometimes we dump our print brochure content directly into a website without reviewing or rewriting for web. A content review asks whether your site’s content is useful and relevant for the context and audience goals at each point in their online experience. We’ll work together to establish realistic goals for creating fresh content and create a set of goals and best practices for content management.
Content Strategy deliverables include:
☆ Online Communications Analysis with messaging review
☆ Website content audit with data modeling
☆ Best Practices for search engine find-ability & search engine optimization
☆ Social Media Analysis
☆ Content Management Plan
Information Architecture
A Well-designed architecture and interaction design can actually improve the user’s perception of your brand. Does your site have a beautiful bone-structure? Great branding and design deserves a strong underlying information architecture. Just as important as aesthetics, is the way a visitor to your site travels through your site learning about your organization and your services. Information Architecture seeks to organizing the structure and workflow of a website using informational hierarchy, content relationships and user tasks to support usability and findability.
The objective for our Information Architecture strategy sessions is to conduct in-depth meetings to review the website at a deeper level and get additional clarification on information structure using a variety of techniques including User Testing, Information Modeling, website Heuristics and Cardsorting. Our first session will focus on problem identification and information grouping. The requirements capturing process will use spreadsheets, visual charts and user story templates.
Information Architecture deliverables include:
☆ Sitemap/Site Index
☆ Site Information Model
☆ User Conversion Workflow
☆ Technology and Implementation Strategy
☆ Wireframes
(Wireframes are diagrams that plan out where general site elements, functionality and navigational structure will appear. Wireframes also play an important role in the development process, providing the development team with important information describing the site’s user interaction and content display in greater detail. Functionality is planned out in the form of written specifications describing the behavior of design elements)
